In early 2020, we worked alongside HiMo Electric Technology to create a crowdfunding campaign for the global launch of Xiaomi Ecosystem HiMo H1 – a highly transportable, compact e-bike.
To create a truly effective Indiegogo page, we needed to understand the capabilities and functions of the HiMo H1 inside and out. Working direclty with the HiMo team, we aligned our copy and visuals in a refined way that would best convey the unique selling points of the HiMo H1. Our team also had the very fun pleasure of testing the H1 around our office building!
The campaign was successfully funded – raising over $222,000, more than 2000% of the fixed goal, despite being launched during the peak of the COVID-19 epidemic!
We employed a combination of HiMo’s existing assets along with our own graphic, photo and video content to produce visuals that would accentuate the HiMo H1’s key aspects in an engaging and informative way.
We applied copy that reflects the product’s effectiveness and reliability, created all of the graphics on the Indiegogo page, shot several videos that display HiMo H1 in use, as well as lifestyle photos to showcase the H1 in real life scenarios. Several clips from the video were added to the page to aid in the flow of demonstrating key concepts.