With dozens of newsworthy updates and campaigns happening worldwide at any given time, OPPO's digital marketing team needed support in creating long-form blog and webpage content to supplement their regular press releases. Rather than simply factually reporting on the latest developments in the OPPO ecosystem, our articles are crafted to speak directly to OPPO's audience from the voice of the company.
We coordinate with OPPO to compile trending topics and engaging stories which will inspire our global audience. The content ranges from product unboxings to tech developments, photography topics and more. We continually research and expand upon the innovations in the technological field to position OPPO as a true industry thought leader.
For over 1 year now, Somos works with OPPO to consistently produce a combination of short-form weekly update and long-form thought leadership articles that drive engagement and shares on social media, as well as high-quality backlinks from global publishers, including CNN, Gizmodo, Interesting Engineering and more. Topics included marketing campaigns, industry developments, device features, company background and more.
From there, we have worked with other teams at OPPO to produce high-quality product descriptions highlighting the key innovations and features of their newly released models, such as the Reno 3. We also produced a voiceover script for a product video campaign.